Outsourcing your SEO copywriting? 9 ways to get the best quote
Yesterday, a business owner sent over an interesting question. “Why do I have to answer so many questions before you give me a quote? Years ago, if I wanted a copywriter to write a print ad, I knew it...
View ArticleThink Penny Wise, Search Foolish when it comes to investing in an SEO copywriter
Hello, all! Today’s post is by Pam Foster, a highly experienced SEO copywriter and one of the first Certified SEO Copywriters in the world. Enjoy! The other day, a marketer for a sophisticated mid-size...
View ArticleHas Associated Content cheapened SEO copywriting?
My, how the SEO content development fur is flying. In the July 6 issue of MediaWeek, the headline “Council to Counter Web Generators’ Growing Clout” was front and center. The Internet Content...
View ArticleShould your SEO company create your content?
I had the most interesting email exchange the other day with a SEO firm. This particular firm (one that is well known in the industry…and no, I will not name them) contacted me because they wanted to...
View ArticleHow to save time and money on Web copy revisions
There’s nothing worse than seeing a SEO content strategy stall because the revision process gets hairy. I’ve seen writers quit, team members refuse to speak to each other and turf wars break out...
View ArticleWhat does an SEO copywriter do, anyway?
Welcome back! In today’s video post, Heather answers a question from the LinkedIn SEO Copywriting group: What does an SEO copywriter do, anyway? It is an excellent question, as many folks are...
View Article3 ways to save money on SEO copywriting
Greetings! In today’s Q&A video post, Heather addresses the question: how can I save money on SEO copywriting services? You may have noticed that professional SEO copywriting isn’t cheap. You do...
View ArticleSEO copywriting 101: A guide for clients
Whether you’re hiring copywriters in-house, or outsourcing to freelancers, finding and working with SEO copywriters can be challenging – and a little bit scary, too. First, you have to find the...
View ArticleHow to find a Google-savvy SEO copywriter
Greetings! In today’s SEO copywriting video post, Heather addresses a topic that is very important if you are looking to hire an SEO copywriter, which is: how to find an SEO copywriter who won’t screw...
View ArticleHow to stop worrying about Google updates…
…and learn to love writing really great SEO copy! Greetings & welcome back! In today’s SEO copywriting video how-to, Heather discusses a most timely topic since Matt Cutts’ recent, ominous-sounding...
View ArticleRFIs gone wild!
Ah, the RFI. If you’ve been in business for awhile, you’ve seen the multi-page “request for information” documents prospects use during the vendor-vetting process. Some companies love filling them out,...
View ArticleHiring an SEO Writer? Do These 3 Things First
Welcome back! In today’s SEO copywriting video, Heather discusses the three things that you should do before either hiring an SEO copywriter, or starting to write your own new website. This how-to was...
View ArticleDo SEO Writers Need Technical Skills?
Raise your hand if you’ve ever thought SEO writing was “too technical” to learn and involved too much programming and geeky terminology. Yup. That’s totally normal. And it’s certainly true that SEO...
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